Building obsession
for brand social

Social strategy, content production, and influencer campaigns for brands that want to be category leaders.

Co-Founder of Posture Media goes to OnAir Summit Vlog
Artist Shantell Martin riding a bike through NYC
Influencer Rahul doing a social media skit for Zumba
Rowan nurse walking into a store
Rowan nurse at the American Dream Mall location
McCormick Gourmet TikTok cooking show with two chefs

A full social strategy and content production for Zumba's 2026 “My song is on. The world can wait” New Year's campaign.

Zumba

McCormick Gourmet TikTok cooking show

A social content series for Food & Wine X McCormick, introducing the Gourmet™ collection to a new generation of home cooks.

McCormick Gourmet™

A TikTok campaign to connect with and recruit licensed nurses for 100+ piercing studio locations nationwide.

Rowan

Social strategy and monthly content production for tomboyx with influencer integration, repositioning a premium inclusive underwear brand for a new, style-forward audience.

tomboyx

A content series for celebrity artist Shantell Martin, connecting multiple NYC projects through one social-first narrative.

Shantell Martin

A launch campaign for MOFT's special-edition tripod collaboration with artist Shantell Martin.

MOFT X Shantell Martin

A full social strategy, visual identity, and paid media program for The Red Pavilion, a neo-noir Asian jazz cabaret in Brooklyn.

The Red Pavilion

Astarte Creative

Social strategy, visual identity, and monthly content creation to competitively position an entertainment agency to attract higher-caliber clients.

Brand strategy, a custom Shopify website build, and launch photography package for an award-winning CBD seltzer startup.

Shimmerwood Beverages

JUST Water

An influencer content campaign turning real activist stories into original content for the #JustDoGood series.

A 360 annual campaign that turned reading data into a cultural moment across social, web, and OOH.

Penguin Random House

Zappos

An influencer content campaign introducing The Ones sneaker vertical through style-driven storytelling.

A social media visual identity package spanning a gallery, a neon fabrication studio, and two co-founder personal brands.

GLO Modern & GLO Studio

The making of a groundbreaking indie magazine and where it all started for Posture Media.

Posture Magazine

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