Building obsession
on brand social
Social strategy, content production, and influencer campaigns for brands that want to be category leaders.
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Zumba
Social strategy, content creation, and influencer partnerships for Zumba's 2026 New Year's campaign.
McCormick Gourmetâ„¢
A social content series for Food & Wine X McCormick, introducing the Gourmetâ„¢ collection to a new generation of home cooks.
Shantell Martin
A content series for celebrity artist Shantell Martin, connecting multiple NYC projects through one social-first narrative.
The Red Pavilion
A brand refresh, visual identity, and social media strategy for NYC’s top Asian neo noir nightclub.
Rowan
A TikTok-first campaign to recruit licensed nurses for Rowan's 100+ piercing locations nationwide.
tomboyx
Social strategy and monthly content production for tomboyx with influencer integration, repositioning a premium inclusive underwear brand for a new, style-forward audience.
MOFT X Shantell Martin
A launch campaign for MOFT's special-edition tripod collaboration with artist Shantell Martin.
Astarte Creative
A brand refresh, visual identity, and social media strategy for NYC’s top Asian neo noir nightclub.
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