Building obsession
for brand social
Social strategy, content production, and influencer campaigns for brands that want to be category leaders.
A full social strategy and content production for Zumba's 2026 “My song is on. The world can wait” New Year's campaign.
Zumba
A social content series for Food & Wine X McCormick, introducing the Gourmet™ collection to a new generation of home cooks.
McCormick Gourmet™
A TikTok campaign to connect with and recruit licensed nurses for 100+ piercing studio locations nationwide.
Rowan
Social strategy and monthly content production for tomboyx with influencer integration, repositioning a premium inclusive underwear brand for a new, style-forward audience.
tomboyx
A content series for celebrity artist Shantell Martin, connecting multiple NYC projects through one social-first narrative.
Shantell Martin
A launch campaign for MOFT's special-edition tripod collaboration with artist Shantell Martin.
MOFT X Shantell Martin
A full social strategy, visual identity, and paid media program for The Red Pavilion, a neo-noir Asian jazz cabaret in Brooklyn.
The Red Pavilion
Astarte Creative
Social strategy, visual identity, and monthly content creation to competitively position an entertainment agency to attract higher-caliber clients.
Brand strategy, a custom Shopify website build, and launch photography package for an award-winning CBD seltzer startup.
Shimmerwood Beverages
JUST Water
An influencer content campaign turning real activist stories into original content for the #JustDoGood series.
A 360 annual campaign that turned reading data into a cultural moment across social, web, and OOH.
Penguin Random House
Zappos
An influencer content campaign introducing The Ones sneaker vertical through style-driven storytelling.
A social media visual identity package spanning a gallery, a neon fabrication studio, and two co-founder personal brands.
GLO Modern & GLO Studio
The making of a groundbreaking indie magazine and where it all started for Posture Media.
Posture Magazine
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