‣ Zumba
Building a social-first campaign system for Zumba's biggest launch of the year
Zumba needed to turn their 2026 New Year's campaign into more than a launch moment. We built a social-first rollout designed to carry momentum across all of Q1, from strategy and content pillars to original production and influencer partnerships. The campaign drove 2M+ views and 34K new followers, outperforming the brand's 2025 benchmarks.
Consumer + Cultural Research
Social Media Strategy
Creative Direction
Content Calendar Development
Content Production
Talent Casting & Management
Post-Production
Influencer Strategy & Management
