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Launch campaign for Zappos’s new sneaker vertical
Zappos wanted a unique concept for an influencer content campaign surrounding the launch of their new sneaker vertical, The Ones. The content was to live on their socials (paid and organic) and website.
We selected three amazing creative influencers who boast amazing style. Each feature was comprised of interviews and original photography. We built custom sets inspired by each person's aesthetic to create an immersive environment for this #OverTheTop campaign. Our content received over 5 million+ views and resonated with a younger audience — resulting in an increase of sneaker sales.
Launch campaign for Zappos’s new sneaker vertical
Zappos wanted a unique concept for an influencer content campaign surrounding the launch of their new sneaker vertical, The Ones. The content was to live on their socials (paid and organic) and website.
We selected three amazing creative influencers who boast amazing style. Each feature was comprised of interviews and original photography. We built custom sets inspired by each person's aesthetic to create an immersive environment for this #OverTheTop campaign. Our content received over 5 million+ views and resonated with a younger audience — resulting in an increase of sneaker sales.
Launch campaign for Zappos’s new sneaker vertical
Zappos wanted a unique concept for an influencer content campaign surrounding the launch of their new sneaker vertical, The Ones. The content was to live on their socials (paid and organic) and website.
We selected three amazing creative influencers who boast amazing style. Each feature was comprised of interviews and original photography. We built custom sets inspired by each person's aesthetic to create an immersive environment for this #OverTheTop campaign. Our content received over 5 million+ views and resonated with a younger audience — resulting in an increase of sneaker sales.
Launch campaign for Zappos’s new sneaker vertical
Zappos wanted a unique concept for an influencer content campaign surrounding the launch of their new sneaker vertical, The Ones. The content was to live on their socials (paid and organic) and website.
We selected three amazing creative influencers who boast amazing style. Each feature was comprised of interviews and original photography. We built custom sets inspired by each person's aesthetic to create an immersive environment for this #OverTheTop campaign. Our content received over 5 million+ views and resonated with a younger audience — resulting in an increase of sneaker sales.
