Challenge

the be.come project is a body-neutral, I-can-do-it, go-on-and-love-yourself approach to boutique fitness in an accessible 25-minute routine. The team wanted a video that would welcome new members and include instructions on how to use the platform in an accessible and fun way.

Results

An engaging video designed to boost brand loyalty that features founder Bethany C. Meyers walking new members through the web application.

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Challenge

the be.come project is a body-neutral, I-can-do-it, go-on-and-love-yourself approach to boutique fitness in an accessible 25-minute routine. The team wanted a video that would welcome new members and include instructions on how to use the platform in an accessible and fun way.